Our team

The team behind ET Advisory

ET Advisory is a modern and innovative company, from all perspectives. Therefore, we decided to build up a very strong business network, tight connected to us, rather than hire a large workforce. This gives unique flexibility and a strong position to manage our ecosystem. We also mitigate risk and have ability to handle the global economy and trends when market going up and down.

Our Extended business team is the best of the best. They have over +20 years’ experience within their fields.

The Core Team

Tony Bergström

Founder & Managing Partner

Tony is the former Head of Sales of Siemens Industry Software for Simulation and Manufacturing Operation Management (MOM) and developed the Portfolio developer (PFD) for Nordics. Solid leadership and sales background have built and led large successful teams with a focus on sales, and digital transformations. Signed multiple Megadeals in various Industries with Global and Multinational companies (such as Electrolux, Alfa Laval, Atlas Copco, Assa Abloy). Numerous awards in Sales and leadership, innovation within Sales in terms of Processes and methods. A member of Siemens Industry Software Industry Nordics Management team for many years.

Former Police officer in the Swedish Police Force, held many different positions.

Tony is the founder and managing Partner of ET Advisory.

The Core Team

Sofie Wendt

CSM & Senior Marketing specialist

Sofie Wendt has several years of experience and a proven track record in the field of project and client management. Her strong background in growth companies has provided her with valuable insights and expertise in navigating the unique challenges and opportunities within the business landscape. Sofie specializes in complex B2B sales and communication within the SaaS field.

Throughout her career, Sofie has demonstrated her ability to lead successful projects and cultivate strong client relationships, consistently delivering positive outcomes. With her keen understanding of client needs and proactive approach to communication, she builds trust and fosters long-lasting partnerships.